🥤 The fascinating story of the origin of Coca-Cola: from medicinal remedy to global icon

🎨 Unique advertising: Santa Claus, jingles and pop culture

Coca-Cola became famous for its ability to reinvent marketing. Among its most iconic moments are:

🎅 The popularization of the “red Santa Claus”

In the 1930s, Coca-Cola hired the artist Haddon Sundblom to create a Christmas campaign. Their smiling Santa Claus, dressed in bright red, became the visual standard used to this day.

🎵 Memorable jingles

In the 1970s, the song “I'd Like to Teach the World to Sing” He spread a message of global peace that impacted generations.

🧊 Pop culture

Coca-Cola appeared in movies, music festivals, Olympics and exciting campaigns that reinforced its cultural power.

🔍 Is the secret formula really a secret?

The company always cultivated mystery around its formula 7XIt is supposedly stored in a safe in Atlanta. Although modern science can analyze the drink, the secrecy remains a powerful marketing tool.

🧪 Changes to the formula: the removal of cocaine

Many myths circulate about this topic. The truth is:

• The original formula contained coca extractbut in small quantities.
• In 1903, the company completely withdrew cocaine.
• Since then, he uses coca leaves decocainized, permitted by U.S. law.

🏭 From drink to global phenomenon: the modern phase

Today, Coca-Cola:

• It is present in more than 200 countries
• It has more than 500 brands
• It produces billions of bottles a day
• Invest in sustainability, sugar-free coolants, and recyclable packaging.

But its essence remains intact: to be a refreshing, social and cultural drink.